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Surprisingly, some communities are simply not interested in designated driver services. You want to ask around the community and find out how people feel. I have heard anecdotal stories in a couple of areas where marked designated driver service vehicles were being repeatedly stopped and searched by the police for open containers. This happened to one service often enough that they were turning down calls to some parts of their city because they couldn't guarantee an arrival time. So make sure your local authorities are on board first.
Find out who your local community leaders are and tell them what you intend to do. Literally ask them if you have their approval, if not support. There are many considerations when first putting together a designated driver service. Two decisions that you will make right off the bat will likely set the permanent tone of your business. Will you be a non-profit or a commercial company and will you use fold-away scooters? Non-profits tend to come about when a number of bar and restaurant owners in an area agree to pitch in and donate money toward the service for their clients.
People who start them usually have either a well developed set of contacts in the local restaurant industry, or an intensely compelling personal story which compels local business owners to act. Non-profits are usually smaller, doing business with specific bars and restaurants.
They are easily affected by the flow of business at just a few establishments. In other words, when the economy is not well and restaurants are not doing as much business, donations dry up pretty quickly. So a prime consideration when deciding to go non-profit will be the strength of the clients you can obtain.
That said, there may be advantages and options available to non-profits where you are and the best advice you can get will be from an attorney. Commercial designated driver companies are usually bigger and busier, serving the general public, instead of the clients of specific bars, restaurants, and local events.
Creating either a commercial company or a non-profit will require legal paperwork, proper tax filings, and quite possibly patience! When DrinkingAndDriving. Org was formed, it took about six months just to get our IRS Letter of Determination what a non-profit needs before anyone will talk to them.
Many companies using scooters brand their business with them and incorporate the word 'scooter' in their name. Therefore, a decision to use scooters or chase vehicles may determine more than how your drivers will get around town.
To begin with, if you haven't yet read the article accompanying The National Directory of Designated Driver Services, or the bit on Fold-Away Scooters at the top of this page, you should now.
So now picture your service in action. You know the territory you will be working in. Imagine your drivers on scooters going 30mph, avoiding highways, maybe in bad weather. Will this work for you? Within tightly crowded cities, it can and does.. But if you will be providing service to a larger area, then scooters simply may not cut it. Sending two drivers in a chase car is the most popular option. But there are some services out there using a mix of chase vehicles and scooter drivers to maximize travel time.
An SUV can drop scooter drivers off around town, help them return to town from far away clients, and get them to their next clients more quickly. Many designated driver services use paid membership plans as a primary way of attracting and keeping customers.
This is attractive not just because it brings in money up front. Membership plans also give you the advantage of knowing where your client needs a ride to before they call. If there are waivers and paperwork a client needs to sign, that can be done before they ever use the service.
Local businesses may be interested in group membership plans where you agree to provide service to the entire executive staff as needed. If you decide to implement membership plans, it is worth remembering that most companies offering membership plans also take non-member clients. Doing both as opposed to one or the other may mean more paperwork on the back end, but it makes sense to give every safe ride possible.
It is worth considering other related services that you can provide. Party buses, full-evening driver, concert and sports event transportation are examples of similar services which we see incorporated into designated driver services. In fact, sometimes it happens the other way around. An existing transportation service providing chauffeurs and limousines will occasionally add designated driving to the services they offer.
Diversification can be good for business. I've seen some offer service to Urgent Care and physical therapy patients who have been medicated or bandaged and can't drive themselves home. Consult with your lawyer if you plan to do this. We've all been in a taxi and seen the good ol' fashioned radio at work. You don't see much radio usage in designated driver services. About half the time, your driver will be in somebody else's vehicle. Cell phones are the norm for communicating with drivers. So somebody will be manning the phones not only with customers, but with drivers too.
As calls for rides come in, the right driver needs to be dispatched to the right location. You may need to provide your drivers with directions.
Remember, your clients may not be able give reliable directions.
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